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The Pocket Pal for Printers, Estimators and Advertising Production Managers / International Paper Company
Books
REF.PM.1189
109 p. : ill. (some col.) ; 19 cm.
1954
Printing, Printmaking, creating with the arts
This is the third edition of the Pocket Pal, an educational promotion booklet by the International Paper Company. It is not intended to serve as a complete compendium of the graphic arts, but rather a representation of the key phases, covering the subjects as a practical educational aid to printers, lithographers, advertising production men, etc. Topics covered include a brief history of paper and printing; printing processes such as letterpress, offset lithography, die cutting, rotogravure, silk screen, and flexography; composition; printers' measurements; proofreaders' marks; word division; copy fitting; marking up copy; photoengraving; printing inks; duplicate plates; practical imposition; folding and pamphlet binding; bookbinding; determining the grain of paper; comparative weights of paper; cutting charts; graphic arts terms; and mill brand papers.