This is the sixth edition of the Pocket Pal, an educational promotion booklet by the International Paper Company. It is not intended to serve as a complete compendium of the graphic arts, but rather a representation of the key phases, covering the subjects as a practical educational aid to printers, lithographers, advertising production men, etc. New developments covered in this issue include the expansion of cold type composition, offset-duplicating and photoengraving.
Topics covered include a brief history of paper and printing; printing processes such as letterpress, offset lithography, die cutting, rotogravure, silk screen, and flexography; composition; printers’ measurements; proofreaders’ marks; word division; copy fitting; marking up copy; photoengraving; printing inks; duplicate plates; practical imposition; folding and pamphlet binding; bookbinding; determining the grain of paper; comparative weights of paper; cutting charts; graphic arts terms; and international printing papers.