Display Types: A Typographic Quest Number Two from Westvaco / Carl Dair

Display Types: A Typographic Quest Number Two from Westvaco / Carl Dair

Books


REF.TY.1207
28 p. : ill. ; 23 cm.
1965
Westvaco
Carl Dair
New York City
Typography
This is a brief introductory book on display types produced by the West Virginia Pulp and Paper Company. The title begins with an introduction to typographic display throughout history, continuing with a cursory survey of representative examples of some of the most prominent display types of the mid 1960’s. Next, we find an examination of the question of which is easier to read- lowercase or capitals. The title continues with a discussion of text as display and the typographic image. Also included is a brief list of Westvaco fine papers and sales offices.