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A New Type Face Created by Ludwig & Mayer Type Foundry / Ludwig & Mayer
Books
REF.TS.1253
[4] p. ; 25 cm.
circa 1964
Typography, Type specimens
Pamphlet advertising a new type face created by German type foundry, Ludwig & Mayer. From cover: “We are very pleased to announce our new type face LIFE. Its design combines the most revered characteristics of classical Roman stonecut letters and the type faces of the Renaissance and Humanistic periods. All characteristics are carefully harmonized to meet modern letter form requirements”. Inside of pamphlet includes Life Roman, Life Bold, and Life Italic samples.