Speedball Textbook: Lettering Poster Design for Pen and Brush, 16th ed. / Ross F. George

Speedball Textbook: Lettering Poster Design for Pen and Brush, 16th ed. / Ross F. George

Books


REF.CL.1303
88 p. : illus. ; 23 cm.
1941
Lettering
From inside cover: “Poster art includes good lettering to form the foundation of our modern advertising. Anyone who can write can learn to letter, for no unusual talent is needed. Students who invest sufficient time to master the fundamentals as presented in this manual will enjoy richer returns on their investment than can be derived from any similar investment in the allied arts. No art course should be complete without a working knowledge of the basic alphabets and the tools best suited to their production. For steady employment few occupations offer the opportunities enjoyed by poster artists who are able to do good lettering at a commercial speed.” This highly illustrated instructional text covers topics such as how to hold the speedball pen and the brush, the three basic groups of lettering (Roman, Gothic, and Text styles), exercises for speedball in varying styles (with detailed illustrated pen angles for each step of the lettering), balancing the layout (poster design), the adaptation of lettering to advertising moods, and ornamental trims.