Phototypography / American Association of Advertising Agencies

Identifier:REF.TY.1559

Dimensions:24 p. : ill. ; 28 cm.

Publication dates:March 1972

designed by: Werner Brudi, Klaus F. Schmidt

Library of Congress Subject Headings:Phototypesetting

Description:"In march 1970, the Subcommittee published 'Recommendations on Phototypography to Advertising Typographers'. These recommendations attempted to standardize terminology and practices in the areas of proofs, film for platemaking, photodisplay, phototext, and specimen books of phototypography. The present report is intended to aid advertising agency print production and creative personnel in their understanding and usage of phototypography." - Introduction Contents: Acknowledgment -- Introduction -- Terminology -- History -- Photodisplay -- Phototext -- Phototypography -- Advantages and Limitations of Phototypography -- Glossary -- Appendix: Phototypesetting systems -- For Further Reading -- Members of the AAAA Industry Subcommittee on Phototypography