Prints and visual communication / by William M. Ivins, Jr.

Prints and visual communication / by William M. Ivins, Jr.

Books


REF.PM.1797
xxv, 190 p. : ill. ; 24 cm.
1969
De Capo Press
New York
Printmaking, creating with the arts, History
"A radically new approach to the understanding of prints as medium, 'Prints and Visual Communication'- a lucid and probing examination of the nonliterary communication of ideas and information- is a cornerstone in the study of media and their influence on the modern man...The main thrust of Ivin's argument is that the dissemination of scientific and technical knowledge of any sore- whether it be botanical classification systems or instructions for manufacturing industrial apparatus- is ultimately dependent not on words, but on standardized graphic illustrations. In elaborating this stimulating viewpoint, the author discusses in considerable depth the history of printmaking, from the earliest crude woodblocks, through engraving, etching, and lithography, to Talbot's discovery of the negative-positive photographic precess and its consequences."-- from dust-jacket

Includes index.