The look of the book : a series of luncheon discussions presented as the 1959-1960 program of the Trade Book Clinic of the American Institute of Graphic Arts.

Identifier:REF.BC.1813

Dimensions:109 p. ; 19 cm.

Copyright dates:1961

Library of Congress Subject Headings:Book design, Book industries and trade, American Institute of Graphic Arts

Description:"Text taken from the speakers' prepared papers and from reports in the Publishers' weekly of November 9, and December 7, 1959, and January 4, February 1, March 7, April 4, May 2 and June 6, 1960."-- t.p. verso. Table of Contents A British Publisher -Looks at American book production A Librarian -Describes the ideal book A publisher-Manufacturer -Looks at the book as a business proposition A Book Reviewer -Describes what makes him look at the book A Typographer-Designer -Looks at the book in light of its history An Art Director -Talks about the book as design An industrial Designer -Views the book as technology A Bookseller -Discusses the look of the book