The new typography : a handbook for modern designers / Jan Tschichold, translated by Ruari McLean

The new typography : a handbook for modern designers / Jan Tschichold, translated by Ruari McLean

Books


REF.TY.1916
xliv, 236 p. : ill. ; 22 cm.
1987
1998
1995
Robin Kinross
Jan Tschichold
Ruari McLean
First published in English in 1995, with an introduction by Robin Kinross, this edition includes a foreword by Rich Hendel, who considers the contemporary thinking about Tschichold's life and work. "The book's legendary renown is certain to increase with the long-overdue appearance of this first English translation, published in a form that reflects Tschichold's original typography and design. Ranging from theoretical discussions of typography in the age of photography and mechanical standardization to practical considerations in the design of business forms, The New Typography remains essential reading for designers, art historians, and all those concerned with the evolution of visual communication in the twentieth century. Since its initial publication in Berlin in 1928, Jan Tschichold's The New Typography has been recognized as the definitive treatise on book and graphic design in the machine age. At once a key theoretical document of Central European modernism between the world wars and an invaluable source of working principles for the practicing designer, this classic work enjoys the reputation among book artists that Le Corbusier's Toward a New Architecture has long held among architects." Berkeley, Calif. ; London : University of California Press, 2006.