Penguin by Design: A Cover Story, 1935-2005 / Phil Baines

Identifier:REF.TY.1962

Dimensions:256 pages : illustrations ; 22 cm

Copyright dates:2005

Subjects: Graphic design (Typography), Printing -- History., layout, printing presses

Description:"Ever since the creation of the first Penguin paperbacks in 1935, their jackets have become a constantly evolving part of Britain's culture and design history. Filled with detail of individual titles, designers and even the changing size and shape of the Penguin logo itself, this book shows how the covers have become design classics."--book jacket Table of Contents: Introduction-- Establishing Paperback Publishing, 1935-46-- Consistency and Competition, 1947-59-- Art Direction and Graphic Design, 1960-70-- Life after Lane, 1970-95-- Re-inventing the Brand, 1996-2005--