Introduces typefaces and typefounding. With sections on identifying typefaces, understanding how typefaces are fundamentally different, how to choose a suitable typeface, and popular typefaces anyone interested in typographic studies should know. With an historical account of the written word and how it has culminated in the type we use today. 2nd edition (1st edition was published in 1967 under the title "Types of Typefaces and How to Recognize Them." With an index (p. 129-142). A Treasury of Typography Book.