Introduces beginners to the printing trade. Suggested (by the author) to be used as a textbook for introductory printing course work. Includes sections on the history and industry of printing, the process of setting type, lockup procedures, printing inks, printing papers, and compositional guidelines. Also includes sections devoted to principles of balance, proportion, and shape harmony. This edition has been expanded and enlarged to include more technical information than previous editions. With black-and-white illustrations, black-and-white and color photographs, a bibliography (p. 315-318), and an index (319-324).