Discusses guidelines for successfully choosing type faces for a variety of print media, including books, periodicals, and newspapers. With sections on Legibility, Readability, The Printing Process, Paper, Illustrations and Lettering, Type Combinations, and Composition. With a bibliography (p. 117-118) and an index (p. 119-131). The first book of this series was "Finer Points in the Spacing and Arrangement of Type."