Stapled pamphlet bindings in white papers. Third printing run. An illustrated essay by inspired by Zelevansky coming across a 1970 political ad he did graphic design on that was reproduced in the Tate Monderm's 2004 Donald Judd exhibition.
"...seeing the black square again in the light of Judd's prestige, made me wonder about the critical and aesthetic 'ownership' of a generic, abstract from and the kinds of investments readers, viewers, artists, and scholars make that lend it weight and resonance...in another sense the black square remains neutral territory, marking an end and a beginning, where I can advance or stand pat in a square of my own design." -- back of book