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The Die is Cast / Caroline Bergvall, Nick Thurston
Zines
FA.SB4.5079
12 unnumbered pages ; 11 cm
2009
Softcover. Staple binding (Saddle stitch.) Offset printed. Edition of 1000.
"Firmin Didot’s (1764–1836) innovation of stereoplate printing revolutionised type-setting, and the method became synonymous with the dabbing sound of the matrix hitting molten metal to cast the die, onomatopoeically rendered in his native French as ‘cliché’. Just as Scotsman William Ged’s (1699–1749) ill-fated experiments with casting regularly used blocks of moveable type into single metal slugs earlier in the eighteenth century had founded the idea of stereotyping, as a technical printer’s term, the conceptual extension of the cliché and stereotype as social metaphors followed the idea of repeated, solidly pre-set phrases. The pejorative modern connotations of being reductive, ill-representative, and over-used are now embedded in both the two words themselves and in the idea of using predetermining identifications." - Artist's website
"Firmin Didot’s (1764–1836) innovation of stereoplate printing revolutionised type-setting, and the method became synonymous with the dabbing sound of the matrix hitting molten metal to cast the die, onomatopoeically rendered in his native French as ‘cliché’. Just as Scotsman William Ged’s (1699–1749) ill-fated experiments with casting regularly used blocks of moveable type into single metal slugs earlier in the eighteenth century had founded the idea of stereotyping, as a technical printer’s term, the conceptual extension of the cliché and stereotype as social metaphors followed the idea of repeated, solidly pre-set phrases. The pejorative modern connotations of being reductive, ill-representative, and over-used are now embedded in both the two words themselves and in the idea of using predetermining identifications." - Artist's website